Hostile’s functional purpose is to present a logical, rational perspective when the status quo seems stuck in an illogical loop. The name “Hostile” comes from the fire that may drive someone to stand up. Once standing, I do think it is important to remain objective and thoughtful. These projects attempt to do that.
Disclaimer: I have focused my attention on areas of our society that seem objectively flawed. I have done my best to avoid anything that is open to interpretation. That said, almost nothing is 100% objective. For this reason, I think it's important to clarify that I respect other people's beliefs and rights to opinion.
For me, marijuana takes a tendency towards anxiety and amplifies it. I find it to be very unpleasant. That doesn't matter. That's a personal preference. Adults should be free to make this choice for themselves. The marijuana prohibition laws are antiquated and uninformed. Or maybe they're just corrupt. If your concern is the people's well-being and not special interests, there is not a single argument to support prohibition. I created a series of graphics for t-shirts or other apparel to support this concept.
You measure a democracy by the freedom it gives its dissidents, not the freedom it gives its assimilated conformists.
- Abbie Hoffman
The western world is hungry for meat. The food industry is working hard to meet the demand at any cost. (Besides the bottom line, of course.) The tactics used are causing massive amounts of pain and suffering to farm animals. Combine this with the damage that major farming operations are causing our planet, then multiply it all by the hard fact that all the resources being over-used are finite. You can always grow more animals to torture, but you can't keep feeding them if there is no grazeland. Wherever your concerns lie, this is a subject worthy of your attention.
What can consumers do? A simple start would be to stop buying so much meat. And when we do, if possible, buy from sustainable and humane sources. I realize not everyone will be able to do this, but most people aren’t even aware that they should consider it.
This project is an exercise in awareness. I’m not suggesting any extreme action or new laws or anything. I want this whole scenario to be more common knowledge, so the general public can make more informed decisions. Just like how 50 years ago a large part of the population was killing themselves with cigarettes because they didn’t have all the information. Now that we all do, smokers are doing it as a personal choice despite the dangers, not because they are ignorant to them.
It may be the social mission that drew me to create Hostile, but all the contextual graphical challenges kept me interested. Including the brand itself.